Winner of the Music Ally ‘Best Digital Music Campaign 2014’, the #multiplyed strategy tied into the launch of Ed’s latest album ‘X’, which has now sold over 1 million copies worldwide, making it one the most successful releases of 2014. The Creative Corporation worked alongside the team at Warner Music to develop a website and social campaign that supported Ed during his 12 hour tour of the UK & Ireland. The campaign engaged with over 250,000 fans and reached out to all corners of the world.