Campaign developed to launch the long-awaited album ‘If you wait’. The campaign centered around a cinema ticket style website, where fans could register for a free virtual ticket, with a choice of 3-time slots. The fans then returned to listen to an exclusive preview of the album, which was accompanied by a visual experience, including behind the scenes photography and notes from the band.
This was all neatly tied in with the latest Facebook and Twitter technology, which allowed fans to share comments with each other on the site as they all got to be the first to hear the album. The campaign was a huge success and helped grow the social channels dramatically during the week of launch.