Red Bull Digital Campaign

Developed for Red Bull’s central marketing team in Austria, we created a digital campaign management system that gave each territory a cost-effective way to produce their own digital campaign and tailor it towards their own objectives.

The Cans Are Out There and Nothing But Wings @Work was a series of digital gigapixel illustrations that represented landmarks from each country. It has been one of the most successful activation tools for Red Bull Editions and their Reduced Calorie Portfolio and provided a large-scale sampling opportunity with markets sampling anywhere from 3,500 – 10,000 cans in 24 hours.

PORTFOLIO