#EdAtWembley Campaign

Thinking out loud

From busking to breaking-records there’s no denying Ed Sheeran’s phenomenal rise to success is nothing short of a fairy-tale (with a hell of a lot of graft behind it). ‘The Road to Wembley’ celebrated Ed’s journey and documented fans’ memories of the part they played along the way. Rivalling Queen as the only other artist to sell-out at Wembley for 3 consecutive nights – audience participation was clearly in demand.

Commissioned as Ed’s Digital Agency we managed, created and presented a digital campaign, recording footage in advance of the shows and on-the-night to allow every ticket holder to feel part of the same journey. Projecting footage onto every screen around the arena and concourse, the campaign united a live audience as memories and messages were shared and celebrated.

Named as ‘Best Digital Campaign in Music’ at the Music Week Awards 2015 – it wasn’t just the sell-out dates Ed celebrated. Fans played their part and we played ours.