In July 2015 Ed Sheeran performed 3 sold-out shows at Wembley. It was a massive feat and testament to how popular Ed has become and the incredible way he inspires his very loyal fans. Many artists have documented their own timelines and roads to success, but as the fans are such an important part of Ed’s story, we thought it should be them that are given the opportunity to tell that story this time.
To document Ed’s ‘Road to Wembley’ we worked alongside the team at Warner Music and collaborated with Twitter to collate the very best tweets about Ed from over the years, which powered an interactive Tweet Universe for fans to explore.
Using the hashtag #EdAtWembley, fans were invited to contribute their own memories of Ed and his music which were projected onto the exterior of the legendary Wembley Stadium.