Imagine Peace Digital Campaign

Imagining. For us it’s as natural as breathing air. Creating dreams don’t come much closer than working with John Lennon’s immortal words. Briefed by Yoko Ono Lennon, alongside Amnesty International and Quarto Publishing, we were commissioned to create a digital campaign for the #ImaginePeace campaign.

Our brief was to create a digital campaign to promote a beautifully produced children’s book illustrated by award-winning illustrator Jean Jullien, featuring Lennon’s iconic lyrics, published on International Day of Peace (21 September).

To say this was a delight to work on would be an understatement. It was immense. We created a multi-lingual animated website optimised for use across all tablets and devices for children, parents and schools to interact with through a social campaign: sharing a message of peace globally. Developed with learning and accessibility at its core, it was considered for inclusion by schools worldwide.

To date, the project has received great press and social coverage from

It’s Nice That and The Guardian.

You can view the project here