Janis Joplin Anniversary Campaign

Janis Joplin is one of the definitive female vocalists & icons of the 20th century. With a Facebook fan base of well over 4 million, we worked with the Joplin Estate to develop & build the ultimate Janis Joplin quiz via a responsive Facebook application. An instant hit the application drew huge engagement thanks to compelling video, map, and general knowledge questions, with the fan with the top score winning a limited edition deluxe box set of Janis’ greatest albums.