John Lennon Anniversary Campaign

The social campaign developed to support the release of John Lennon’s stunning Deluxe Boxset, released across multiple markets. Made up of 6 rounds, including a Rock n Roll jukebox quiz, Give Peace a Chance photo comp & a Google mash-up, fans competed to win a Limited Edition Lennon piece of artwork.

The campaign integrated the very latest technology from Facebook, Twitter, Google, and Youtube and engaged with over 250,000 fans across the world.