It was an honour to be commissioned to design a website to celebrate the 25-year history of Oasis. Working with band members and archivists to capture those iconic memories we had access all areas, including scouring storage lock-ups for inspirational memorabilia. We stepped into a time capsule of parker jackets, guitars and Man City strips to create a site that evolved as a digital biography that welcomed fans to share memories and relive moments of a band’s career whose music defined decades. What began with two Gallagher brothers in 1990s spanned 25 years and changed the British music scene forever. Pop was parked as Britpop was born, and sibling rivalry was redefined. Oasis were more than a band. They were a movement with music that took over the world and an ambition to be bigger than the Beatles easily achieved with song writing genius.
Our brief was to create an interactive site that comprehensively showcased the 25-year rich history of a band whose music will live forever. On the cusp of the evolution of digital and mobile optimisation, the site combined media, music video, forum and ecommerce across multiple platforms to reach a vast audience of dedicated fans.
An accumulation of 12 months’ work in our studio, we designed a site with a legacy, that would commemorate the band as a brand, capture their personalities, achievements and their story. One that can only be defined as supersonic.
Find out how we can do something similar for your band.