WITHOUT YOU I’M NOTHING 20TH ANNIVERSARY

To celebrate the 20th Anniversary of Placebo’s second studio album ‘Without You I’m Nothing’ we were commissioned to produce a website, telling the story of the album and reaching out to with fans to tell theirs. The website became the focal point for the entire campaign, presenting the fans content as a key element of the album story, using #wyin20.

Within 7 days fans had created and shared over 26,000 contributions across Facebook, Instagram and Twitter, making it one of our most successful anniversary campaigns to date. A true celebration of a great album.

PORTFOLIO