Rudimental Digital ALBUM Campaign

Digital campaign to launch Rudimental’s highly anticipated second album ‘We The Generation’. Built for desktop, tablet, and mobile devices, fans are encouraged to upload photos to create their own personalised album cover, and then share this with friends across Facebook, Twitter and Instagram channels with a chance of winning a signed vinyl album featuring their own artwork. Launched in May 2015 it has been hugely successful in building the excitement for tens of thousands of fans.