Yardbirds Art Direction

The Yardbirds need no introduction. Responsible for psychedelic rock classics and the careers of many musical legends, Jimmy Page, Eric Clapton and Jeff Beck, The Yardbirds created the sound of the sixties. Every band reaches its peak year and for The Yardbirds one particular performance turned into a mythical masterpiece: Their live show on 30 May 1968 at the Anderson Theater NYC. Where Jim McCarthy, Chris Dreja and Jimmy Page played their last US tour together. This spectacular night ignited the iconic heavy rock sound of Page’s guitar. Sounds that would soon be immortalised with the conception of Led Zeppelin just months later.

Historical musical moments don’t come much greater. And Jimmy Page wanted the world to share this (his website states: “We thought this might be lost forever, but we’ve rediscovered it, re-mixed it.”). Live recordings of that night were released as the ‘Live Yardbirds’ album. An incredibly personal project for the band and the dream brief for the Creative Corporation.

Inspired by infamous and controversial OZ magazine we hand produced a 48-page art booklet in tribute to its iconic design. Taking over 6 months to complete, this deluxe Yardbirds 68 boxset contained short essays, the 1968 tour schedule, 2 CDs, 2 Vinyls and deluxe art book with sleeve notes.