Re-engineering the joy of customising and sharing a mixtape in the 21st Century. What started as an experiment has now been adapted to support a range of successful campaigns.
The critically acclaimed web-based platform game produced for Ministry of Sounds DJ Regard. Playing as Regard fans are challenged to unlock a range of exclusive rewards and prizes.
One of our most extensive artist marketing campaigns, stretching over four separate digital activations, including an album cover reveal campaign that hit number 2 on Twitters trending hashtags of the day.
To support Bruce Springsteen’s album ‘Letter To You’, fans were invited to send Bruce a letter. The response was incredible, engaging with fans from all corners of the world.
The objective for any digital music activation is to go viral, and that’s just what happened when we teamed up with the artist Lauv, to create a web-based game to support the build-up to his highly anticipated album ‘How I’m Feeling’.
Creating dreams don’t come much closer than working with John Lennon’s immortal words. Briefed by Yoko Ono Lennon, alongside Amnesty International, we were commissioned to create a digital campaign for the #ImaginePeace campaign.