After witnessing the response from this campaign to promote Bruce Springsteen’s ‘Letter To You’ album we know why they call him ‘The Boss’. Tying in with a broadsheet press campaign, which was publishing letters from Bruce’s famous fans, we were commissioned by Sony Music to create a digital activation, allowing fans to send their letters to Bruce.
After fans had created their letter they were provided with a digital download to share on social media in a range of formats. This feature really helped the campaign stretch far and wide, especially on Instagram.
One of our most extensive artist marketing campaigns, stretching over four separate digital activations, including an album cover reveal campaign that hit number 2 on Twitters trending hashtags of the day.
The objective for any digital music activation is to go viral, and that’s just what happened when we teamed up with the artist Lauv, to create a web-based game to support the build-up to his highly anticipated album ‘How I’m Feeling’.