NIN Official Website

Pioneers of industrial metal, alternative and electronic rock, Trent Reznor‚Äôs brainchild band has transformed the music scene for decades, sold over 20 million records and been nominated for 13 Grammy Awards. Working directly with Trent Reznor and art director John Crawford, The Creative Corporation was commissioned to create a website that would present the band’s back catalogue and integrate an exclusive line of new eCommerce products, only available through the bands official store.

Nine Inch Nails Official Website design

Shopify Theme Development

eCommerce is an integral part of any bands official website, and Trent Reznor had a very clear vision of what he wanted to achieve.

An exclusive range of products was created, ranging from high-end clothing to limited edition products, including items like irradiated blue matter.

To showcase the products at their very best, we created a bespoke Shopify Theme which was neatly integrated into the style and infrastructure of the entire site. This approach allows the band to have the best of both worlds; a website powered by WordPress, the world’s leading website platform and an eCommerce store powered by Shopify.

Nine Inch Nails - official website design - shop items

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